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conan install theora/1.1.1@ --build=theora --profile=C:\J\w\BuildSingleReference@6/26675/e678e40a-96c7-45f1-9907-0d747bc20cb9/profile.txt
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Configuration:
[settings]
arch=x86_64
arch_build=x86_64
build_type=Debug
compiler=Visual Studio
compiler.runtime=MTd
compiler.version=15
os=Windows
os_build=Windows
[options]
theora:shared=False
[build_requires]
[env]

theora/1.1.1: Forced build from source
Installing package: theora/1.1.1
Requirements
    ogg/1.3.4 from 'conan-center' - Cache
    theora/1.1.1 from local cache - Cache
Packages
    ogg/1.3.4:963bb116781855de98dbb23aaac41621e5d312d8 - Cache
    theora/1.1.1:96fb53a5d2200a05b7b8c9d76e995f5716be1dac - Build

Installing (downloading, building) binaries...
ogg/1.3.4: Already installed!
[HOOK - conan-center.py] post_package_info(): [CMAKE FILE NOT IN BUILD FOLDERS (KB-H019)] OK
[HOOK - conan-center.py] post_package_info(): [LIBRARY DOES NOT EXIST (KB-H054)] OK
theora/1.1.1: Copying sources to build folder
theora/1.1.1: Building your package in C:\J\w\BuildSingleReference@6\.conan\data\theora\1.1.1\_\_\build\96fb53a5d2200a05b7b8c9d76e995f5716be1dac
theora/1.1.1: Generator txt created conanbuildinfo.txt
[HOOK - conan-center.py] pre_build(): [FPIC MANAGEMENT (KB-H007)] 'fPIC' option not found
[HOOK - conan-center.py] pre_build(): [FPIC MANAGEMENT (KB-H007)] OK
theora/1.1.1: Calling build()

----Running------
> set "VSCMD_START_DIR=%CD%" && call "C:\Program Files (x86)\Microsoft Visual Studio\2017\Community\VC/Auxiliary/Build/vcvarsall.bat" amd64 && devenv "libtheora_static.vcproj" /upgrade && msbuild "libtheora_static.vcproj" /p:Configuration="Debug" /p:UseEnv=true /p:Platform="x64" /m:16 /p:PlatformToolset="v141" /verbosity:minimal /p:ForceImportBeforeCppTargets="C:\J\w\BuildSingleReference@6\.conan\data\theora\1.1.1\_\_\build\96fb53a5d2200a05b7b8c9d76e995f5716be1dac\source_subfolder\win32\VS2008\libtheora\conan_build.props"
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**********************************************************************
** Visual Studio 2017 Developer Command Prompt v15.9.19
** Copyright (c) 2017 Microsoft Corporation
**********************************************************************
[vcvarsall.bat] Environment initialized for: 'x64'

Microsoft Visual Studio 2017 Version 15.0.28307.1000.
Copyright (C) Microsoft Corp. All rights reserved.

Migration completed successfully, but some warnings were detected during migration.
For more information, see the migration report:
C:\J\w\BuildSingleReference@6\.conan\data\theora\1.1.1\_\_\build\96fb53a5d2200a05b7b8c9d76e995f5716be1dac\source_subfolder\win32\VS2008\libtheora\UpgradeLog.htm
Microsoft (R) Build Engine version 15.9.21+g9802d43bc3 for .NET Framework
Copyright (C) Microsoft Corporation. All rights reserved.

MSBUILD : error MSB4192: The project file "libtheora_static.vcproj" is in the ".vcproj" or ".dsp" file format, which MSBuild cannot build directly. Please convert the project by opening it in the Visual Studio IDE or running the conversion tool, or, for ".vcproj", use MSBuild to build the solution file containing the project instead.
theora/1.1.1: 
theora/1.1.1: WARN: Build folder is dirty, removing it: C:\J\w\BuildSingleReference@6\.conan\data\theora\1.1.1\_\_\build\96fb53a5d2200a05b7b8c9d76e995f5716be1dac
theora/1.1.1: ERROR: Package '96fb53a5d2200a05b7b8c9d76e995f5716be1dac' build failed
theora/1.1.1: WARN: Build folder C:\J\w\BuildSingleReference@6\.conan\data\theora\1.1.1\_\_\build\96fb53a5d2200a05b7b8c9d76e995f5716be1dac
ERROR: theora/1.1.1: Error in build() method, line 100
	self._build_msvc()
while calling '_build_msvc', line 81
	msbuild.build(vcvproj, platforms={"x86": "Win32", "x86_64": "x64"})
	ConanException: Error 1 while executing set "VSCMD_START_DIR=%CD%" && call "C:\Program Files (x86)\Microsoft Visual Studio\2017\Community\VC/Auxiliary/Build/vcvarsall.bat" amd64 && devenv "libtheora_static.vcproj" /upgrade && msbuild "libtheora_static.vcproj" /p:Configuration="Debug" /p:UseEnv=true /p:Platform="x64" /m:16 /p:PlatformToolset="v141" /verbosity:minimal /p:ForceImportBeforeCppTargets="C:\J\w\BuildSingleReference@6\.conan\data\theora\1.1.1\_\_\build\96fb53a5d2200a05b7b8c9d76e995f5716be1dac\source_subfolder\win32\VS2008\libtheora\conan_build.props"